Say the words ‘personal trainer’ to practically anyone and immediately they conjure up in the mind a stereotype of lycra-clad or track-suited fit young guys and girls who hang around in gyms and get paid loads of money to smile at you and count to 10 a lot while you work out.

Sad, but true.

It seems that to the vast majority of the public, a personal trainer is little more than a highly paid rep counter who is merely biding his or her time while waiting for a better job offer to come along.

To make matters worse, the public’s perception is proven right more often than not by the increasingly rapid staff turnover in the high street gyms where trainers seem to come and go with alarming speed, leaving an endless conveyor belt of fresh-faced, newly qualified and largely inexperienced kids to take on the role of safeguarding the health and fitness of the general public.

Not good.

After all, at an average of £40-£50 an hour personal trainers are not cheap to work with. These are professional fees we’re talking about here and the public should, quite rightly, expect a professional level of service in return for handing over their hard-earned cash.

But before you fall prey to the thinking that personal training and fitness coaching is a waste of time and money, think again.

Behind the seemingly endless tide of the new and inexperienced graduates that personal training academies throw at the job market every few weeks are (and always have been) a core of highly motivated, highly knowledgeable, highly experienced and time-served professionals who provide a good bit more than inane encouragement of the ‘just one more rep’ variety.

These true professionals go beyond the basics to provide a truly integrated to health, fitness, nutrition, lifestyle and mindset making them, without a doubt, a truly formidable weapon in the battle of the bulge (or whatever other health and fitness goals you may be working toward).

For instance, a truly great master personal trainer can provide:

In depth assessments of posture, biomechanics, nutritional status, lifestyle habits and much more besides.
In fact, this elite of the personal training profession can best be summed up by their sincere and genuine belief that if you’re not assessing, you’re simply guessing and feel it both unfair and unethical to build a client program without knowing everything that may be keeping you from your goals.

A Detailed and In-Depth Structured Plan For The Achievement Of Your Goals
You can tell the caliber of a truly great personal trainer by the quality and clarity of the plans and programs that they put together to help you reach your health and fitness goals.

Not for them are the one-sided A4 handwritten ‘off the top of the head’ workouts that most industry newbies are seen stalking the floors of the high street gyms with; these guys create veritable masterpieces of planning that encompass everything from the training program itself to detailed prescriptions for nutrition, supplementation, hydration, sleep and literally everything that could possibly affect the goal.

A Tailor-Made Support Structure That Fits You To Your Goal And Works In Real Life

It’s all too easy for a novice trainer to create a ‘perfect picture’ workout plan, put pressure on the client to follow it and then blame and berate them every time they fall off the wagon but the truth is, people have real lives and real issues to contend with around their desire to achieve their health and fitness goals.

‘Stuff’ gets in the way and they find themselves reverting back to their default settings around health and fitness and before they know it their goals come screeching to a halt.

But not with the professional personal trainer they don’t!

Rather than being personally offended whenever their clients break one of their ten commandments, the master trainers both accept and expect that this will probably happen… and plan accordingly.

Blending a perfect mix of ‘what if’ planning that identifies problems BEFORE they arise along with the knowledge of when either a hug, a pat on the back or a kick in the butt is in order these trainers manage to achieve the seemingly impossible and keep their clients on track with a minimum of fuss.

An Accountability Structure That Makes Sticking To The Plan Easy And Giving Up A Tough Option Rather Than The Other Way Around

People quit too easily. This is a fact.

Life gets in the way, results happen slower than they hoped for and somehow, some way their drive to keep walking the path ebbs, wanes and falls off altogether.

A newbie trainer addresses this by hitting their clients with short, sharp doses of motivation that aim to steer the unruly client back on track.

The master trainer knows better than to use motivation as a tool and instead relies on the constant development of inspiration and belief that can come only from within the client themselves. The master reminds them daily about the goals they’ve set for themselves, the reasons they wanted to achieve it in the first place and how it will feel to finally get there.

They also know when to step in and remind the dubious that ‘my belief is greater than your doubt so borrow some from me if you must’.

Personal trainers are NOT all created equal. Results are NOT the same across the board. No two personal trainers, even if they graduated from the same academy, will share the same knowledge, skills, abilities or passions for what they do.

This is a fact.

If you’re even thinking about taking up the services of a personal trainer to help you achieve your health and fitness goals then ask yourself “Am I speaking with a newbie or a master?” before you even begin to think about taking them on.

Use what you’ve learned in this short article to help you answer that question and you could save yourself time, money and hassle and achieve your goals faster than ever before.

Or, of course, you could simply hire the first or cheapest personal trainer that comes along.

Your choice!

Dax Moy
The UK’s Leading Personal Trainer
and Fat Loss Expert
http://www.mylondonpersonaltrainer.com

This is an excerpt from my Elimination Diet. You Need To Hear This Today!
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(This section wasn’t in the first couple of editions of the elimination diet.)

Not because it wasn’t important, it is. It’s vitally important.
I kept it from the first editions because, to be honest, I was worried about how my readers would feel about what I had to say.

That they’d stop reading.

That they’d quit the diet before they even started it out of some knee-jerk reaction to my words.

I guess I chickened out.

But now that I’ve had over 42,000 people successfully use the diet I feel I’m ready to say what’s on my mind.

Here it is.

Ready?

If you’re fatter than you should be, if your skin is poorer, your hair more brittle, your energy is lower, your mood lower, your blood pressure higher, your muscles weaker, your bones more brittle or your immune system poorer then…

…It’s YOUR Fault!

I’m not judging you, I’m merely stating a fact, so don’t overreact and quit reading. If you do, you’ll miss why it’s your fault and, more importantly, what you can do about it.

Look, here’s the truth about health.

The truth that hardly anyone out there seems to want to address or talk about, but the one that can and will make all the difference to both the quality AND quantity of your life… if you act upon it.

The truth is, your health is YOUR responsibility.

It’s not the government’s job to keep you healthy.

The government is merely a large ‘for profit’ company of sorts that does what it can to ensure that the profit and loss accounts of a nation remain balanced.

Even if a government could tell you exactly what, when and how much to eat (which they can’t even agree on), you know you’d cry ‘nanny state’ or whinge, whine and moan about freedom of choice and ignore what you were told anyway, right?

You know you would!

Don’t believe me?

How many of the current government nutrition guidelines are you following right now?

See, what I mean?

It’s not the medical community’s job to keep you healthy.

As much as doctors are widely regarded as health experts, the truth is that most of them know very little at all about health. Doctors are, in fact, experts in illness and disease.

When you’re already sick or badly injured a doctor may well be the best person to go to but in terms of maintaining or improving health they know very little indeed. For example, a recent study paper showed that 75% medical schools surveyed failed to reach their quota of 25 hours of nutrition education during the entire 4 year course.

We’re talking about doctors here!

Most of them have not had a single week of nutrition education during their entire educational and professional careers. And if their nutritional education is lacking, their knowledge exercise and fitness is practically non-existent.

Still think it’s your doctors’ job to keep you healthy?

It’s not the media’s job to keep you healthy.

As obvious as that statement is, there are still far, far too many people who get their ‘health’ advice from magazines, daytime TV shows and celebrity watching through the media.

They reason (I guess) that if it’s on TV or in the papers it must be true yet, if it were then it wouldn’t change from week to week would it?

You wouldn’t follow high protein one week and macrobiotic the next just because some Hollywood celebrity was reported to be following it would you?

Yeah, right!

Look, the media are about one thing and one thing only; selling their stories to magazines, radio or TV. It’s not about what’s the best, what’s the safest or even what’s the fastest.

They’re about one thing above all. News. But news doesn’t make you healthy does it?

Nor does following a dietary regime simply because someone from a movie is doing it (Besides, they neglected to tell you about the 2 hours a day with their trainer, the 1 hour a day of yoga, biking for 45 minutes, their afternoon massage and their sauna and steam that they were doing alongside their ‘miracle’ cookie diet!).

It’s not the food producers’ job to keep you healthy.

The food producers aren’t interested in keeping you healthy. They’re interested in keeping you spending!

Who do you think it was that created all the e-numbers, long worded ingredients you can’t pronounce, additives and addictives to your food in the first place?

Who do you think it was that spent BILLIONS each and every year to practically hypnotize you into eating it?

Who stands to lose out if you stop buying denatured, additive enhanced, nutrient poor foods?

So not only isn’t it their job to ensure you have clean, good, wholesome food, it’s not even in their best interests to do so!

See, that’s what I mean about it being your fault because it’s clearly not theirs!

But maybe the word ‘fault’ is a little to strong. Maybe I should have just said ‘responsibility’.

Yeah, that’s more like it.

YOU are responsible for your health. No-one else.

YOU are the only person who can do anything at all about making and keeping yourself healthy across the course of your life and when you’re not it’s because you’ve handed over responsibility to someone else.

Don’t pretend you didn’t know this…

Let’s not kid ourselves any longer.

When it comes to what you’re eating on a day to day basis, you know exactly what’s right and what’s wrong don’t you?

You know, for instance that including plenty of fresh fruit and vegetables into your diet every day is a step in the right direction, right?

Sure you do, there’s not a single person on the planet, kids included, that doesn’t know this yet for some reason it’s a conveniently forgotten truth when it comes to shopping for groceries.

You know also (even if you’re vegan or vegetarian) that a diet that includes fresh meat, fish and poultry is superior in quality that has been allowed to roam free and graze on grass and grain is healthier than animals that are farmed intensively, injected with antibiotics and steroids and fed on animal remains and ‘slops’, yet you still buy the awful stuff ‘because it’s cheaper’.

You’ve known all along that a bunch of food additives that make your drinks and candies fluorescent blue and ‘taste funny’ aren’t good for you haven’t you?

Yet you still buy them for yourself and your kids ‘because they like them’.

You also know that a diet high in sugar is bad for you don’t you? You’ve both seen ad felt its effects in both yourself and others and have often commented that you ‘really should cut down’ but, for some reason, you never really get around to it.

And you’ve certainly known for some time that there are certain things, certain foods and drinks that when you take them just make you feel YUK!

Yet you, like most other people, continue to eat them and drink them because you say you like them when, in truth, you’re addicted to them… and you know that too!

So, you see, its not that you don’t know what to do. You do, and you have all along.

The trouble is, you don’t do what you know.

Worse, you don’t do what you know and you make all kinds of excuses about why you can’t or why it wouldn’t work for you even if you did.

The truth is, if you did what you know you need to do, what your instincts have told you many times that you need to do then you’d see results.

But you’re not… so you don’t.

Time to stop pretending!

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Have YOUR Say!

What do you think about what’s been said here?

Is it right on or way off… and why?

C’mon, I’m a big boy. I can take it : )

Dax Moy
The UK’s Leading
Personal Trainer

You can download the full elimination diet HERE for FREE!